On April 15 and 16, 2026, we will be present at ZigZag, the first retail expansion trade fair on the Iberian Peninsula, held in Madrid.
ZigZag is a key meeting point for brands, franchise systems, shopping centers, and developers seeking to grow with strategy, clarity, and a long-term vision. The event creates space not only to discuss expansion, but also planning, feasibility, and execution.
Architecture and management in service of retail growth
We are participating as SM Architecture & Project Management, contributing our experience in the comprehensive development of commercial spaces. We support our clients throughout all project phases — from feasibility analysis and architectural design to construction execution and technical coordination.
Sustainable growth in retail does not depend solely on location. What truly matters is the combination of in-depth analysis, strategic planning, efficiency, and precise implementation — transforming expansion plans into viable and economically successful projects.
Turning expansion plans into real projects
At ZigZag, we aim to foster dialogue, share experience, and discuss how retail expansion processes can be approached in a realistic and structured way. Our focus lies on well-founded decisions, functional concepts, and on architecture as a strategic tool for brand development.
Being in Madrid during ZigZag 2026 offers us the opportunity to deepen our connection with the sector, better understand its current challenges, and contribute a clear, technically grounded, and results-oriented perspective.
